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Where K12 school marketing and communications professionals learn and grow - together, including mastering AI tools for modern marketing.
Surround yourself with passionate, dedicated, and hardworking marketing and communication professionals just like you!
Imagine a place where the buzz of productive collaboration never ends, where time flies as you engage in meaningful conversations, exchange ideas, and share invaluable resources with like-minded colleagues. It's that feeling of professional growth, inspiration, and empowerment that makes us truly thrive in our careers. Now, envision being part of a community that amplifies this experience, making it readily accessible whenever you need it.
The MarCom Society is precisely that place, tailor-made for professionals like you who are passionate about marketing and communications in the K-12 sphere. It brings together MarCom leaders, uniting us through training, support, and community to be the best versions of ourselves to help our school be the best version of itself.
In today's rapidly evolving digital landscape, AI tools are revolutionizing how schools market themselves. Our members gain exclusive access to cutting-edge AI training specifically designed for educational marketing, helping you accomplish more with less while staying ahead of the competition.
By joining the MarCom Society, you'll not only tap into this rich source of professional development but also contribute your own expertise, enriching the collective knowledge of the community. Together, we can elevate marketing and communications strategies in K-12 education, ensuring that our schools are better resourced and ready to make a lasting impact. Don't miss out on the opportunity to be part of this dynamic network of MarCom professionals – join us today, and let's create a brighter future for K-12 schools.
How do we do that?
Monthly:
- LIVE Guest Expert Presentations - A live session with guest experts sharing their proven strategies
- LIVE Lunch & Learn Sessions - Practical "over-the-shoulder" training sessions where you can watch and learn specific tools and tactics including hands-on training sessions teaching you to use ChatGPT, Claude, and other AI tools for content creation, email campaigns, and social media management
- AI Prompt Library Access - Exclusive collection of proven AI prompts tailored for school marketing scenarios
- Quick Wins - Quick win sessions focused on immediately implementable strategies
Quarterly:
- Book Club - A book club focused on marketing and leadership development
- Online Courses - A deep-dive course on emerging topics like AI in school marketing or advanced digital strategies
Ongoing:
- Mastermind Groups - Small groups meet every three weeks to help support each other and grow as MarCom professionals.
- The SchneiderB Knowledge Base - I've trained an AI avatar with my knowledge so you can ask questions 24/7/365 and get answers to your marketing, communications, and enrollment questions.
- Pick My Brain - the ability to ask me, Brendan Schneider, private questions about your unique situation.
- Private Online Community - An opportunity to be part of a private online community of K12 marketing and communication leaders where you can connect, share ideas, and get regular feedback.
- Over 60 PDF resources covering topics including inbound marketing, social media, productivity, and blogging.
- Access to all presentation recordings from my VirCons and the School Marketing AI Summit
Boost Your Skills. Join The MarCom Society.
Upcoming Guest Experts
Some Past Guest Experts
The recordings are available NOW in the MarCom Society for you to watch!
On Demand Courses
Current Course:
Ready to Transform Your School's Social Media Presence?
Whether you're just getting started with social media or looking to level up your current efforts, this comprehensive course has everything you need to create a highly functioning, successful social media program for your school.
What makes this course special?
- Bite-sized learning: Every lesson is 5 minutes or less—perfect for busy school marketers
- Something for everyone: Designed for beginners but packed with fresh insights for seasoned pros
- Cutting-edge strategies: Current best practices and the latest tools that actually work
- School-focused: Every single lesson is customized specifically for school marketing (no generic business advice here!)
- Easy navigation: Jump straight to what you need—TikTok, Instagram, strategy, analytics—it's all organized for you
From building your brand and creating scroll-stopping content to leveraging AI tools and measuring success, you'll walk away with actionable strategies you can implement immediately. Plus, you'll discover how to make social media a better space for both you and your audience.
The result? A social media program that not only attracts prospective families but also showcases the incredible story your school has to tell.
Ready to get started? Dive in today and start transforming your social media presence!
Meet Brendan Schneider
Over 15 years ago, I started my blog, SchneiderB.com, in order to help the school MarCom professional. The blog was a place to share my journey, my successes, as well as my failures, with the goal of helping all MarCom professionals learn and grow. In that time, I've written hundreds of blog posts, spoken in front of thousands of school professionals, organized 10 VirCons (virtual conferences) including the School Marketing AI Conference, and, in total, helped thousands of school MarCom professionals from around the globe.
But it wasn't enough!
I repeatedly heard that marketing and communications professionals wanted a community created expressly for the MarCom professional.
It was from this desire that my dream for The MarCom Society was born. It's taken me years to get this idea off the ground, and I'm so proud to bring it to you!
Thanks,
Brendan
Annual membership
$1,000
/year
The membership includes:
faq
Membership runs for a full year from your join date, not on a calendar year basis.
Your annual membership includes access for up to 10 people from your school—you plus 9 colleagues.
Once you've joined, you'll receive instructions on how to invite your colleagues to access all the benefits of membership under your school's account.
That's exactly why the MarCom Society exists! Many school marketing professionals work alone or with very small teams. Our community connects you with peers from other schools facing similar challenges.
Each month includes:
- Live guest expert presentations with Q&A
- Practical "Lunch & Learn" training sessions on specific tools and tactics
- Quick Win sessions focused on immediately implementable strategies
- Co-working accountability sessions to help you stay on track with your projects
Each quarter, members receive:
- A professional book club focused on marketing and leadership development
- In-depth online courses on emerging topics like AI in school marketing or advanced digital strategies
Mastermind Groups are small groups of members who meet every three weeks to support each other and provide feedback. These groups provide accountability, brainstorming, and peer mentoring in a structured format.
This feature allows you to privately ask Brendan Schneider (founder of SchneiderB Media) specific questions about your unique marketing situations and challenges.
Yes! Your membership includes access to all past presentation recordings from previous VirCons, the School Marketing AI Summit, and all archived expert sessions.
After joining, you'll receive login credentials to access the private online community platform where you can connect with other members, access resources, and participate in discussions.
Yes, all live sessions are recorded and archived in the member area so you can watch them at your convenience if you miss the live event.
We provide comprehensive support to help you navigate the platform and access all resources. Contact information for technical assistance is provided upon joining.
The MarCom Society offers structured, professional development with expert-led training, accountability, and resources specifically designed for K-12 marketing professionals. Unlike free groups, we provide curated, high-quality content and a focused community dedicated to improving school marketing outcomes.
We recommend attending the live sessions when possible, actively participating in the online community, and taking advantage of the mastermind groups. Many members also find tremendous value in the "Pick My Brain" feature for specific questions.